Using Social Convert lets you convert social media leads into sales conversations in seconds. This guide is focused on setting up UTMs and creating URLs in order to track the results of a social media campaign successfully and differentiate between campaign efforts.

Adding a UTM Code to the link

We recommend using Google’s Campaign URL Builder which can be found here.

Here is an illustrative example of a campaign URL that can be set up.

Fields that are compulsory:

  • Website URL: This is the Agency Contact Landing Page link in step 1.

  • Campaign Source: Specify the channel where this link will be used e.g. Linkedin, Facebook, Google etc.

  • Campaign Medium: Specify the medium such as email or cost-per-click.

Optional Fields:

You can add to these fields to further differentiate between campaigns and even specific ads.

  • Campaign ID: This can be found on the social channel where you will run your campaign.

  • Campaign Name: Add the name of your campaign to be able to identify this i.e. december2020, spring_sale

  • Campaign term: Add paid keywords being used in this campaign

  • Campaign content: You can also choose to differentiate ads i.e blue banner, computer graphic etc.

The URL Builder will then provide the URL that can be used in your campaigns.

This is the URL for the example above:

This can also be shortened on the same page. Further explanation of the fields can be found by scrolling down on the URL Builder page.

Using the URL to track results

When setting up a campaign on a social channel, add the URL created above to track clicks on an ad.

To see the Campaigns reports:

  1. Sign in to Google Analytics.

  2. Navigate to your view.

  3. Open Reports.

  4. Select Acquisition > Campaigns.

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